And the "International Car of the Year" Award goes To! | Mark Kia Scottsdale

The All-New 2016 KIA Sorento and Optima

Kia Brand Wins Road & Travel Magazine’s International Car of the Year (ICOTY) Awards for Fourth Consecutive Year

• Optima claims the International Car of the Year (ICOTY) award for second time in four years
• Sorento wins International SUV of the year award for the first time

IRVINE, Calif., November 18, 2015 – In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value. RTM also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability. Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award. The ICOTY jurors honored Kia’s K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.

“The Optima and Sorento are two of Kia’s best-selling vehicles and both were instrumental in the transformation of the brand,” said Michael Sprague, chief operating officer and EVP, KMA. “To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today’s savvy consumers.”

2015 marks the 20th anniversary for RTM’s annual “Of the Year” judging, which includes three awards: International Car, International SUV, and International Family Vehicle of the Year. In addition to product attributes such as style, comfort and performance, award criteria also factor in how well each brand connects emotionally with consumers through its marketing efforts. The winner is chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide® Automotive, MSN Autos, New Car News Syndicate and RTM.

“We’ve never had one brand win this award four years in a row, but Kia has done it. It goes to show just how exceptional the new Kia models are, providing clear direction of where the Kia brand is headed,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine. “We are near speechless at the level of progress the Kia brand has made in spite of the stiff competition. It is without a doubt the brand that gets the most ‘wows’ from our staff and is truly an industry success story that we can relate to in many ways.”

Find your very own 2016 Kia Optima or 2016 Kia Sorento at Mark Kia in Scottsdale, AZ also serving the Tempe, AZ & Mesa, AZ areas. To get a test drive arranged, give us a call, send us an email, visit us on Facebook, or just walk in!

Drive Safely in the Increasing Dark Hours | Mark Kia

We will continue gaining night driving time until December 22, keep these tips in mind to keep you safe.

Drive more slowly at night because you cannot see as far ahead and you will have less time to stop for a hazard. Make sure you can stop within the distance lighted by your headlights.

Use your low-beam headlights at night when it rains. Do not drive using only your parking lights.

Use your high-beam headlights whenever possible in open country or dark city streets, as long as it is not illegal. Do not blind other drivers with your high-beam headlights. Dim your lights when necessary. If another driver does not dim his or her lights:

• Do not look directly into the oncoming headlights.
• Look toward the right edge of your lane
• Watch the oncoming vehicle out of the corner of your eye
• Do not try to "get back" at the other driver by keeping your bright lights on. If you do, both of you may be blinded.

When you drive at night, remember:

• Pedestrians and bicyclist are much harder to see at night; stay alert for them
• Motorcycles are also harder to see at night because most have only one taillight.
• Highway construction can take place at night. Reduce your speed in highway construction zones.
• When you leave a brightly-lit place, drive slowly until your eyes adjust to the darkness.
• Drive as fa the the right as possible, when a vehicle with one light drives toward you. It could be a bicyclist or motorcyclist, but it could also be a vehicle with a missing headlight.