And the "International Car of the Year" Award goes To! | Mark Kia Scottsdale

The All-New 2016 KIA Sorento and Optima

Kia Brand Wins Road & Travel Magazine’s International Car of the Year (ICOTY) Awards for Fourth Consecutive Year

• Optima claims the International Car of the Year (ICOTY) award for second time in four years
• Sorento wins International SUV of the year award for the first time

IRVINE, Calif., November 18, 2015 – In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value. RTM also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability. Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award. The ICOTY jurors honored Kia’s K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.

“The Optima and Sorento are two of Kia’s best-selling vehicles and both were instrumental in the transformation of the brand,” said Michael Sprague, chief operating officer and EVP, KMA. “To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today’s savvy consumers.”

2015 marks the 20th anniversary for RTM’s annual “Of the Year” judging, which includes three awards: International Car, International SUV, and International Family Vehicle of the Year. In addition to product attributes such as style, comfort and performance, award criteria also factor in how well each brand connects emotionally with consumers through its marketing efforts. The winner is chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide® Automotive, MSN Autos, New Car News Syndicate and RTM.

“We’ve never had one brand win this award four years in a row, but Kia has done it. It goes to show just how exceptional the new Kia models are, providing clear direction of where the Kia brand is headed,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine. “We are near speechless at the level of progress the Kia brand has made in spite of the stiff competition. It is without a doubt the brand that gets the most ‘wows’ from our staff and is truly an industry success story that we can relate to in many ways.”

Find your very own 2016 Kia Optima or 2016 Kia Sorento at Mark Kia in Scottsdale, AZ also serving the Tempe, AZ & Mesa, AZ areas. To get a test drive arranged, give us a call, send us an email, visit us on Facebook, or just walk in!

2016 Kia Soul

Following an exciting 2015 release, the 2016 Kia Soul turns up the style dial and adds a plethora of convenience and safety features, all tightly bundled inside one of the most stylish bodies on the road. Let’s take a look at exactly what is making the Soul so much better for 2016.

A New Level of Customization

Yes, getting yourself from points A to B seamlessly is the need driving your purchase decision, and the Soul most certainly does that. The difference here, however, is that Soul will do it in an incredibly stylish manner. New to 2016 is the Designer Collection, bringing you the ability to dress up your Soul with a two-tone paint scheme and other unique elements. Additional rooftop color selections have arrived and allow wheels are now standard. Level up with the Designer Collection, which also brings 18-inch alloy wheels with black spokes and a leather-wrapped steering wheel and gearshift knob. In the mood for a dash of luxury? Opt for the option package which brings premium Nappa leather seating surfaces and door armrest accents.

A Smarter, Safer Soul

The state of technology changes at a rapid pace, and some cars companies find it difficult to keep up. That’s not the case for the 2016 Kia Soul. No, Sir. Not one bit. With the premium package, you’re getting Forward Collision Warning and Lane Departure Warning systems (LDWS). The camera-based LDWS helps monitor the Soul’s position and provides visual and auditory warnings to the driver when the vehicle drifts a little too close to the lane markers. Stay on-course with the navigation system, and treat your ears to the upgraded Infinity audio system.

That’s it, right?

Wrong. But don’t feel bad! Soul is the gift that keeps giving. Is it a little cold outside? Make it seem warmer by changing the string-LED surround mood lighting to a warm shade of red, and make it actually warm with heated seats for you AND your passengers. Little toasty out there? No worries, your seats are ventilated. To top it off, the driver’s seat is adjustable in 10 different ways.

Take soul for a spin!

We’ve got a Soul with your name on it at Mark Kia. To get a test drive arranged, give us a call, send us an email, visit us on Facebook, or just walk in!